WebAug 5, 2024 · After making an initial market assessment, determining buyer personas is the next logical step in defining marketing, product, and the overall business strategy. After all, business and product development, as well as marketing activities, all come from knowledge about the target audience. It is the buyer personas that help businesses decide ... WebOct 9, 2024 · Buyer personas are one of the most (if not the most) important parts of any marketing strategy. By forensically analysing trends, behaviours, similarities and patterns amongst your target audience, you can then create a marketing and sales strategy built around their objectives, day-to-day challenges and ‘pain points.
How to Create Your Buyer Persona: the What, the Why, and the …
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